Chevy Dealer Increases Sales With Internet Video Marketing & SEO

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Auto Dealers are having trouble with sales in this economy. Quite a few dealerships are closing their doors. Though it’s not all gloom and doom. You’ll find savvy Internet sales managers benefiting from the downtime to make Video seo for video content – https://www.seattleweekly.com/marketplace/videly-reviews-legit-seo-video-marketing-traffic-program/ promotions that they hope will pay off huge when the economy rebounds. Initial indications show that they’re on to something.
One example of an auto dealer that is excelling with the usage of Internet video is Mtn. View Auto Group in Chattanooga Tennessee. The auto Group is currently running video advertising and marketing campaigns for both their Ford and Chevrolet stores. Led by eCommerce Director Don Erwin, Mtn. View has embraced Internet Video Marketing and they are dominating a nearby vehicle industry Online.
Through the use of up to ten different video sharing sites, and embedding the videos of theirs on its own blog, Don is able to ensure that their movies are getting maximum exposure, and targeting the neighborhood auto enthusiasts of theirs as well as car buyers through as many routes as you can. Operating an assortment of strategies enables them to offer far more content to the audience of theirs, and highlight certain vehicles – http://www.search.com/search?q=vehicles that need to be moved from the lot. Don’s team operates individual promotions to concentrate on various automobile purchasers – one campaign spotlights used automobiles, an additional campaign focuses on trade ins but about 33 % is comprised of new vehicle walk-around’s.
By using separate campaigns, they’ve been in a position to target certain automobile niches, and the buyers associated with those markets. The videos of theirs surface in the search engine rankings for keywords – https://www.Youtube.com/results?search_query=keywords,creativecommons and phrases related to theme – I.E. someone searches for the word “Chattanooga Corvette” they will find Don Erwin’s footage associated with a 2009 Corvette Z06 in the top three results – meaning the person of the video suits their target audience from a needs perspective , as well as geographically, and in most instances meaning that they are in the purchasing stage and also finding the area dealer.
Not only does this strategy lead to ranking for extremely targeted search terms, though it drives more traffic to the internet site of theirs, and takes up far more positions in the Search engine Results Pages (SERP’s). The advantages of owning more spots in the SERP’s is you produce a larger web presence, you have much more control over what’s being said about you on the internet, and you’re able to drive your competitors down in the outcomes.
By strategically targeting clients through online video, Mtn. View Auto Group has grown the overall Internet sales of theirs, gained a larger share of the internet market, and hit more customers than previously. As they continue to work with video that is online, they are honing their processes and improving their effectiveness, and the reach of theirs begins to grow as well. They’re gaining valuable experience and knowledge, as well as market share, and once video advertising online begins to get to it’s prime, they will be well positioned to dominate, as well as take their sales to a new level of fitness.
While at this time there are not a lot of businesses that are embracing Internet Video Marketing with the same vigor as Mtn. View Auto, this model might be taken for almost any company, and now is the time to buy in, while mistakes will be forgiven, you can find fewer competitors, and the market is not yet saturated.
Any predictions about the full extent of video which is internet down the road are pure speculation at this stage, though the possible implications for business are great, then when Google purchased YouTube for $1.65 Billion in October of 2006, it was a very excellent indication that the world’s leading search engine has plans to make it big. Bundle that with the release of Universal Search, and also it is not too difficult to find out that internet video advertising has a bright future.